5 Design Trends in 2017

While a good design should be timeless, the reality is, each year, new trends arise which make our work more interesting, as a creative agency. We have to analyze and predict trends to make sure our clients stay on top of the game. Here is a summary of some design trends in 2017:

1. Branding: Focus on functionality

Brands can nowadays connect with consumers through a number of channels that has exponentially grown over the past 10 years. From picture, video and word driven social media to the more traditional media, brands must choose different channels to targets different niches. Since the parameters of these channels are all different, a brand must be functional and adaptable by building simple elements which can live and rise independently.

uber christmas 01

2. Digital: Target very specific niches

The democratization of media, in the West like in China, has allowed each of us to become an individual voice. The quantity of content available has grown to saturation. Competing by focusing is the new trend. Focus on a very specific message / element of your brand, and focus on a very specific target niche, then build your message around it.

Didi Olympics Photo Shooting | PBB CREATIVE

3. Web Design: Focus on experience

As templates are becoming more accessible and sophisticated, and as people are becoming increasingly familiar with a digital lifestyle, less traditional layout which allow more space for exploration of content will become more popular. Through this experimental phase, it’s important to keep focus on simple and user friendly interactions.

PBB CREATIVE - International Ceramic Art Award - 01

4. Motion Graphic: Interactivity is the key

While Flash has slowly paved the way to HTML5 as well as new technologies pushing the boundaries, the focus is oriented towards interactivity: “motion design is no longer limited to pre-rendered video”. It should instead interact with the viewers following similar pattern and principals to video games.

5. Design: More & More Minimalistic

While tools, software and techniques are more sophisticated than ever, simplicity and efficient design, playing around with basic geometrical shapes, are standing out more than ever in an environment of hyper interactivity. It will be the challenge of designers to create innovative and unique designs with simple and traditional structures.