Category

Branding in China

How to Leverage New Retail

Although the past two years have not been kind to brick-and-mortar establishments worldwide, retail has taken on a life of its own in China through the merging of online and offline approaches. The rise of e-commerce has resulted in “New Retail” which has led to higher national consumption rates. Coined by Jack Ma in 2016, […]

How KOL marketing is killing brands

There is obvious hype around Key Opinion Leaders (KOLs) in China. Media spending budgets have switched from traditional media to influencer-based media. KOL economy has experienced double digit growth for the past few years. A recent survey concluded that 54% of the new university graduates want to become a KOL. Why is KOL marketing so […]

Work of the Week: SAN Restaurant Beijing

With hotels in Beijing, Macau and Taipei, Artyzen Hotels seek to deepen visitors’ connection with the spirit and heritage of the urban centers they are passing through. Housed within the Artyzen Hotel Beijing, SAN Restaurant (SAN meaning 3 in Chinese) provides a welcoming and non-pretentious wok, grill and bar of the highest quality fostering a […]

Account or Creative-driven: Our Philosophy

In the advertising world, much has been made of the effectiveness of account-driven agencies versus creative-driven agencies. At account-driven agencies, priority is placed on strategic thinking, and all advertising is assessed strictly through the lens of the clients’ business goals. Creative agencies place more emphasis on pushing the envelope with disruptive concepts that get people talking. PBB Creative’s […]

Preparing for a trade mission in China: Marketing Tips

We were recently invited to share marketing and advertising advice with a trade mission of foreign companies seeking business opportunities in China. We met very interesting companies in industries such as entertainment, education and technologies, who have a successful track-record in their home countries and want to explore ways in which their business can extend […]

WeChat in 2018: Mini-programs and Brand Zones

Earlier this month, Tencent hosted the annual WeChat Developer’s Conference in Guangzhou. WeChat Creator Allen Zhang set the agenda for the year on what we can expect from the social media juggernaut. Within this context, here are two areas within the vast WeChat universe you China-focused brands would be wise to follow. WeChat Mini-Programs In […]

5 Design Trends in 2017

While a good design should be timeless, the reality is, each year, new trends arise which make our work more interesting, as a creative agency. We have to analyze and predict trends to make sure our clients stay on top of the game. Here is a summary of some design trends in 2017: 1. Branding: […]