Category

Marketing

How to Leverage New Retail

Although the past two years have not been kind to brick-and-mortar establishments worldwide, retail has taken on a life of its own in China through the merging of online and offline approaches. The rise of e-commerce has resulted in “New Retail” which has led to higher national consumption rates. Coined by Jack Ma in 2016, […]

How KOL marketing is killing brands

There is obvious hype around Key Opinion Leaders (KOLs) in China. Media spending budgets have switched from traditional media to influencer-based media. KOL economy has experienced double digit growth for the past few years. A recent survey concluded that 54% of the new university graduates want to become a KOL. Why is KOL marketing so […]

When Being a Full-Service Agency Isn’t Enough

A recent post of ours highlights why PBB Creative is account-driven and why our specialized agencies are creative-driven and how the two approaches complement each other. Nowadays though, being a full-service creative agency simply isn’t enough as clients are shifting away from this model in an effort for more meaningful interactions with their audience. While featuring in-house agencies […]

Account or Creative-driven: Our Philosophy

In the advertising world, much has been made of the effectiveness of account-driven agencies versus creative-driven agencies. At account-driven agencies, priority is placed on strategic thinking, and all advertising is assessed strictly through the lens of the clients’ business goals. Creative agencies place more emphasis on pushing the envelope with disruptive concepts that get people talking. PBB Creative’s […]

Preparing for a trade mission in China: Marketing Tips

We were recently invited to share marketing and advertising advice with a trade mission of foreign companies seeking business opportunities in China. We met very interesting companies in industries such as entertainment, education and technologies, who have a successful track-record in their home countries and want to explore ways in which their business can extend […]

5 Trends to Follow in the Chinese Marketing Landscape

We have spent the beginning of the new year discussing amongst ourselves some of the marketing trends to watch out for in China. We’ve also had a look at what our industry peers have to say. Below is a non-exhaustive list of trends you should get familiar with to give your brand an edge. KOLs […]