Mobike: How to Localize Your Global Brand Through Social Media

Mobike has sought to bring biking back to the city, starting in Shanghai in 2016 and going international in March 2017. The bikes can be found in more than 200 cities across 15 countries and have won design awards internationally including a 2017 Red Dot Award, the iF Design Award in Munich and the Champions […]

Work of the Week: IDA Award Winning H Queen’s Design

H Queen’s is designed to be at the center of Hong Kong’s rich art and lifestyle scene. The development houses exhibition spaces to promote the arts and expand the audience for art. Given this honorable mandate, it’s only right that the building is nestled cozily in one of Hong Kong’s highest foot traffic corridors at […]

Work of the Week: SAN Restaurant Beijing

With hotels in Beijing, Macau and Taipei, Artyzen Hotels seek to deepen visitors’ connection with the spirit and heritage of the urban centers they are passing through. Housed within the Artyzen Hotel Beijing, SAN Restaurant (SAN meaning 3 in Chinese) provides a welcoming and non-pretentious wok, grill and bar of the highest quality fostering a […]

‘This is Evian’ or ‘This is Wes Anderson’: PBB’s Verdict on Latest Evian Campaign

Evian is widely regarded as a premium brand, not only for its fresh mineral water offering, but also its collaborations with Diane von Fürstenburg, Alexander Wang, amongst others in the design of their limited edition bottles. The French brand is also known for some pretty awesome ad campaigns, notably the ‘Live Young’ campaign winning Time […]

Work of the Week: Promo-trailers for Francophone Month

This edition of Work of the Week involves two trailers that PBB’s photography and video production studio Silver Salt   delivered in collaboration with Quebec-city based Studio Nord Est  for the Annual Mois de la Francophonie at the request of the Embassy of France in Beijing. The festival which runs through the end of the month aims to […]

Work of the Week: Didi Daijia International Women’s Day Campaign

Yesterday marked International Women’s Day and today marks the beginning of our Work of the Week series where we present a relevant campaign we’ve done. Given that Women’s Day is right behind us and the fact that everyday is Women’s Day at PBB Creative, it’s only right we begin by sharing the Women’s Day campaign of 2017 […]

Account or Creative-driven: Our Philosophy

In the advertising world, much has been made of the effectiveness of account-driven agencies versus creative-driven agencies. At account-driven agencies, priority is placed on strategic thinking, and all advertising is assessed strictly through the lens of the clients’ business goals. Creative agencies place more emphasis on pushing the envelope with disruptive concepts that get people talking. PBB Creative’s […]

Did Disney Commit Design Theft on Star Wars Movie Posters?

Disney has been accused by French artist Hachim Bahous of stealing artwork he designed for album covers, using it for upcoming feature film Solo: A Star Wars story. The posters have a distinct vintage pop-art style with uncannily similar font, layout and similar color schemes as album covers that Bahous did for Sony back in 2015. Posting […]

2018 Pyeongchang Olympics: Soft Power Losers

With country image being closely linked to economic and strategic advantage, nations are developing creative brand strategies to promote positive country image. Events like the recent Winter Olympics held in Pyeongchang offer a rare and global platform for countries to gain  competitive advantage, not only to attract tourism, but also foreign direct investment and world […]

Why Your Brand Should Pick a Chinese Name

Shakespeare’s Romeo and Juliet famously asked, “What’s in a name?” An appropriate response reflecting local attitudes would be the old Chinese saying, “It is far better to have an ugly face than to be given a wrong name”. To say that there is power in names is an understatement in China where Chinese characters often […]