Work of the Week: Paulaner Oktoberfest China

The popularity of Paulaner beer has always gone far beyond Munich’s city limits. As a global synonym for excellence in beer specialties from the Bavarian capital, Paulaner has repeatedly been able to claim its firm position as the No.1 Munich beer worldwide. PBB Creative is Paulaner’s branding agency for China. This year, we have supported […]

Work of the Week: Promo-trailers for Francophone Month

This edition of Work of the Week involves two trailers that PBB’s photography and video production studio Silver Salt   delivered in collaboration with Quebec-city based Studio Nord Est  for the Annual Mois de la Francophonie at the request of the Embassy of France in Beijing. The festival which runs through the end of the month aims to […]

Branding of an International School in Beijing

On the evening of April 25th, the French Embassy and its ambassador opened their door to the Lycée Français International Charles de Gaulle de Pékin (LFIP), commonly known as the French Lycée. For the occasion, representatives from over 30 countries, including honorable ambassadors, came together to celebrate the wonders of the international school. In addition […]