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Work of the Week: Promo-trailers for Francophone Month

This edition of Work of the Week involves two trailers that PBB’s photography and video production studio Silver Salt   delivered in collaboration with Quebec-city based Studio Nord Est  for the Annual Mois de la Francophonie at the request of the Embassy of France in Beijing. The festival which runs through the end of the month aims to […]

Work of the Week: Didi Daijia International Women’s Day Campaign

Yesterday marked International Women’s Day and today marks the beginning of our Work of the Week series where we present a relevant campaign we’ve done. Given that Women’s Day is right behind us and the fact that everyday is Women’s Day at PBB Creative, it’s only right we begin by sharing the Women’s Day campaign of 2017 […]

Account or Creative-driven: Our Philosophy

In the advertising world, much has been made of the effectiveness of account-driven agencies versus creative-driven agencies. At account-driven agencies, priority is placed on strategic thinking, and all advertising is assessed strictly through the lens of the clients’ business goals. Creative agencies place more emphasis on pushing the envelope with disruptive concepts that get people talking. PBB Creative’s […]

Did Disney Commit Design Theft on Star Wars Movie Posters?

Disney has been accused by French artist Hachim Bahous of stealing artwork he designed for album covers, using it for upcoming feature film Solo: A Star Wars story. The posters have a distinct vintage pop-art style with uncannily similar font, layout and similar color schemes as album covers that Bahous did for Sony back in 2015. Posting […]

2018 Pyeongchang Olympics: Soft Power Losers

With country image being closely linked to economic and strategic advantage, nations are developing creative brand strategies to promote positive country image. Events like the recent Winter Olympics held in Pyeongchang offer a rare and global platform for countries to gain  competitive advantage, not only to attract tourism, but also foreign direct investment and world […]

Packaging Design: Chinese New Year Red Packets

Chinese New Year is one of the most traditional and festive times in China, dating back to the 14th Century B.C. In celebration of entering a new year, people usually send each other red packets filled with money. As these packets usually come in the form of flimsy envelopes, they are quickly discarded without a […]

Preparing for a trade mission in China: Marketing Tips

We were recently invited to share marketing and advertising advice with a trade mission of foreign companies seeking business opportunities in China. We met very interesting companies in industries such as entertainment, education and technologies, who have a successful track-record in their home countries and want to explore ways in which their business can extend […]

Why Your Brand Should Pick a Chinese Name

Shakespeare’s Romeo and Juliet famously asked, “What’s in a name?” An appropriate response reflecting local attitudes would be the old Chinese saying, “It is far better to have an ugly face than to be given a wrong name”. To say that there is power in names is an understatement in China where Chinese characters often […]

PBB Creative’s 10 Favorite Super Bowl Ads

Sunday night saw the Philadelphia Eagles beat the New England Patriots for their first ever Super Bowl. One can argue though that broadcaster NBC was the real winner charging advertisers USD 5 million for a 30 second spot during its Super Bowl coverage. This year the tone reverted back to a feel-good vibe as opposed […]

Why the NFL’s Footprint in China Isn’t Bigger

This weekend, the world will tune into the distinctly American annual tradition that is the Super Bowl. The NFL is looking to score a touchdown with a Global audience and has its eyes set on the Chinese viewership. As part of this effort, the NFL has delved into the KOL playbook, appointing Chinese pop star […]