Branding in China

Work of the Week: Paulaner Oktoberfest China

The popularity of Paulaner beer has always gone far beyond Munich’s city limits. As a global synonym for excellence in beer specialties from the Bavarian capital, Paulaner has repeatedly been able to claim its firm position as the No.1 Munich beer worldwide. PBB Creative is Paulaner’s branding agency for China. This year, we have supported […]

Work of the Week: 3e International School

As a branding agency, our role is to create a clear message, engaging visuals and communication tactics that will help you engage your target audience. We create emotionally appealing and logical messages that will attract and motivate customers to ask you the right questions. It is always rewarding to work for clients like 3e international […]

Why Your Brand Should Pick a Chinese Name

Shakespeare’s Romeo and Juliet famously asked, “What’s in a name?” An appropriate response reflecting local attitudes would be the old Chinese saying, “It is far better to have an ugly face than to be given a wrong name”. To say that there is power in names is an understatement in China where Chinese characters often […]