Work of the Week: IDA Award Winning PAC10 Branding

Quoting the Graphisblog, PBB Creative has taken food and turned it into a design playground. As a contemporary food pavilion, Pac10 differentiates itself from local food courts by bringing accessible quality food to all. PBB Creative was awarded an honorable mention at the IDA Design Award for this branding work.

Housed in ‘PAC’ific Century Place, a new office building in the heart of Jakarta, Pac10 brings together 10 restaurants of colourful delicacies and cuisines. From the kitchen to the table, the logo playfully depicts the number 10 as cooking utensils, bringing gastronomical delights to the plate and pair of chopsticks that is the visual identity, designed in a geometric and colourful way to create a fun, dynamic and memorable brand.

It also makes a fashionable apron.

And it works well for office supplies.

Our team’s work has also been recognised with 2 other IDA awards for its Red Pocket design as well as the H Queen’s advertising campaign we created for the only art-centric building in Hong Kong.

These awards sum up the diversity of our work as they all cover a different scope of work: Branding, Packaging and Advertising. It also portrays our cross-cultural skills and international ambitions as they were each targeting different markets: Indonesia, Hong Kong and China.

About the IDA Award

The International Design Awards (IDA) exists to recognize, celebrate and promote legendary design visionaries and to uncover emerging talent in Architecture, Interior, Product, Graphic, and Fashion Design. IDA aspires to draw attention to the iconoclasm of design world wide, conceptualizing and producing great work. Farmani Group assembled IDA as the design sibling of the Annual Lucie Awards for Photography, which has emerged as one of the world’s most prestigious photography awards.