No Joyway No Crazy

What we did

Joyway is a “Broadway-Style” theater production company featuring popular plays across China. Their shows are widely acclaimed as fun, dynamic and for finding humor in the darkest situations. Joyway needed to establish a meaningful and engaging visual identity to grow brand loyalty and increase sales. PBB designed a logo and visual identity that combined elements from Chinese traditional drama and modern designs and colors. PBB also developed a key visual that were consistently used across all visual content in their classic marketing and social media campaigns.