Category

中国的品牌

Work of the Week: 3e International School

As a branding agency, our role is to create a clear message, engaging visuals and communication tactics that will help you engage your target audience. We create emotionally appealing and logical messages that will attract and motivate customers to ask you the right questions. It is always rewarding to work for clients like 3e international […]

Work of the Week: My Malaya

PBB has noticed that leading lingerie brands and the women’s lingerie category has become a bit repetitive and predictable in the last few years. We wanted to work with a lingerie brand and establish a new visual identity that combined a modern view of intimacy and beauty with emerging needs for confidence and empowerment. How […]

How to Leverage New Retail

Although the past two years have not been kind to brick-and-mortar establishments worldwide, retail has taken on a life of its own in China through the merging of online and offline approaches. The rise of e-commerce has resulted in “New Retail” which has led to higher national consumption rates. Coined by Jack Ma in 2016, […]

How KOL marketing is killing brands

There is obvious hype around Key Opinion Leaders (KOLs) in China. Media spending budgets have switched from traditional media to influencer-based media. KOL economy has experienced double digit growth for the past few years. A recent survey concluded that 54% of the new university graduates want to become a KOL. Why is KOL marketing so […]

Work of the Week: SAN Restaurant Beijing

With hotels in Beijing, Macau and Taipei, Artyzen Hotels seek to deepen visitors’ connection with the spirit and heritage of the urban centers they are passing through. Housed within the Artyzen Hotel Beijing, SAN Restaurant (SAN meaning 3 in Chinese) provides a welcoming and non-pretentious wok, grill and bar of the highest quality fostering a […]

Account or Creative-driven: Our Philosophy

In the advertising world, much has been made of the effectiveness of account-driven agencies versus creative-driven agencies. At account-driven agencies, priority is placed on strategic thinking, and all advertising is assessed strictly through the lens of the clients’ business goals. Creative agencies place more emphasis on pushing the envelope with disruptive concepts that get people talking. PBB Creative’s […]

Preparing for a trade mission in China: Marketing Tips

We were recently invited to share marketing and advertising advice with a trade mission of foreign companies seeking business opportunities in China. We met very interesting companies in industries such as entertainment, education and technologies, who have a successful track-record in their home countries and want to explore ways in which their business can extend […]

WeChat in 2018: Mini-programs and Brand Zones

Earlier this month, Tencent hosted the annual WeChat Developer’s Conference in Guangzhou. WeChat Creator Allen Zhang set the agenda for the year on what we can expect from the social media juggernaut. Within this context, here are two areas within the vast WeChat universe you China-focused brands would be wise to follow. WeChat Mini-Programs In […]

2017年的5个设计趋势

好的设计是永生的。而现实是,每一年都会涌现出很多新趋势而使我们作为创意团队的工作更有趣。我们会预测并分析每一年的新趋势,从而使我们的客户成为这场比赛中的赢家。