Category

品牌

Work of the Week: My Malaya

PBB has noticed that leading lingerie brands and the women’s lingerie category has become a bit repetitive and predictable in the last few years. We wanted to work with a lingerie brand and establish a new visual identity that combined a modern view of intimacy and beauty with emerging needs for confidence and empowerment. How […]

Work of the Week: IDA Award Winning PAC10 Branding

Quoting the Graphisblog, PBB Creative has taken food and turned it into a design playground. As a contemporary food pavilion, Pac10 differentiates itself from local food courts by bringing accessible quality food to all. PBB Creative was awarded an honorable mention at the IDA Design Award for this branding work. Housed in ‘PAC’ific Century Place, […]

‘This is Evian’ or ‘This is Wes Anderson’: PBB’s Verdict on Latest Evian Campaign

Evian is widely regarded as a premium brand, not only for its fresh mineral water offering, but also its collaborations with Diane von Fürstenburg, Alexander Wang, amongst others in the design of their limited edition bottles. The French brand is also known for some pretty awesome ad campaigns, notably the ‘Live Young’ campaign winning Time […]

When Being a Full-Service Agency Isn’t Enough

A recent post of ours highlights why PBB Creative is account-driven and why our specialized agencies are creative-driven and how the two approaches complement each other. Nowadays though, being a full-service creative agency simply isn’t enough as clients are shifting away from this model in an effort for more meaningful interactions with their audience. While featuring in-house agencies […]

2018 Pyeongchang Olympics: Soft Power Losers

With country image being closely linked to economic and strategic advantage, nations are developing creative brand strategies to promote positive country image. Events like the recent Winter Olympics held in Pyeongchang offer a rare and global platform for countries to gain  competitive advantage, not only to attract tourism, but also foreign direct investment and world […]

Packaging Design: Chinese New Year Red Packets

Chinese New Year is one of the most traditional and festive times in China, dating back to the 14th Century B.C. In celebration of entering a new year, people usually send each other red packets filled with money. As these packets usually come in the form of flimsy envelopes, they are quickly discarded without a […]

PBB Creative’s 10 Favorite Super Bowl Ads

Sunday night saw the Philadelphia Eagles beat the New England Patriots for their first ever Super Bowl. One can argue though that broadcaster NBC was the real winner charging advertisers USD 5 million for a 30 second spot during its Super Bowl coverage. This year the tone reverted back to a feel-good vibe as opposed […]

PBB Creative’s verdict on The Guardian’s Rebrand

The Guardian newspaper has received a makeover to its online and print editions with a new website design and a shift from Berliner to the smaller tabloid format. The redesign includes the launch of a new masthead, font and a color-coded navigation system. The move to the smaller tabloid system is a cost-cutting measure to […]

人工智能是怎样影响品牌管理和推广的?

仅仅一个月的时间,谷歌的人工智能AlphaGo就在围棋中挑战并击败了中国的冠军棋手柯洁,围棋被认为是世界上最复杂的游戏之一,这个事件令当今的科技世界颤抖,让关于人工智能使用和发展的讨论更加激烈。

创意机构里的10个关键角色

美国著名当代作家Sue Grafton说过,“想法人人都有,但只有将想法付诸行动的人才能脱颖而出。”从产生创意到让其实现的过程需要科学与艺术的巧妙结合。创意来源于灵感,但真正成功的创意是需要在市场中实现,达到预期的品牌目标影响效果。可是,事情不会每次都按我们预想的那样进行…