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Work of the Week: Travel Manitoba

Some 150 million Chinese people have traveled outside of China this year alone, spending over 100 billion USD. This is nearly double the number of American travellers. As the Chinese middle class is rising, this number is only expected to go up in the years to come. While most popular destinations remain along the Pacific […]

Work of the Week: Paulaner Oktoberfest China

The popularity of Paulaner beer has always gone far beyond Munich’s city limits. As a global synonym for excellence in beer specialties from the Bavarian capital, Paulaner has repeatedly been able to claim its firm position as the No.1 Munich beer worldwide. PBB Creative is Paulaner’s branding agency for China. This year, we have supported […]

Work of the Week: 3e International School

As a branding agency, our role is to create a clear message, engaging visuals and communication tactics that will help you engage your target audience. We create emotionally appealing and logical messages that will attract and motivate customers to ask you the right questions. It is always rewarding to work for clients like 3e international […]

Work of the Week: My Malaya

PBB has noticed that leading lingerie brands and the women’s lingerie category has become a bit repetitive and predictable in the last few years. We wanted to work with a lingerie brand and establish a new visual identity that combined a modern view of intimacy and beauty with emerging needs for confidence and empowerment. How […]

Work of the Week: IDA Award Winning PAC10 Branding

Quoting the Graphisblog, PBB Creative has taken food and turned it into a design playground. As a contemporary food pavilion, Pac10 differentiates itself from local food courts by bringing accessible quality food to all. PBB Creative was awarded an honorable mention at the IDA Design Award for this branding work. Housed in ‘PAC’ific Century Place, […]

Mobike: How to Localize Your Global Brand Through Social Media

Mobike has sought to bring biking back to the city, starting in Shanghai in 2016 and going international in March 2017. The bikes can be found in more than 200 cities across 15 countries and have won design awards internationally including a 2017 Red Dot Award, the iF Design Award in Munich and the Champions […]

How to Leverage New Retail

Although the past two years have not been kind to brick-and-mortar establishments worldwide, retail has taken on a life of its own in China through the merging of online and offline approaches. The rise of e-commerce has resulted in “New Retail” which has led to higher national consumption rates. Coined by Jack Ma in 2016, […]

How KOL marketing is killing brands

There is obvious hype around Key Opinion Leaders (KOLs) in China. Media spending budgets have switched from traditional media to influencer-based media. KOL economy has experienced double digit growth for the past few years. A recent survey concluded that 54% of the new university graduates want to become a KOL. Why is KOL marketing so […]

Work of the Week: Relay Video

With the rise of protectionism in the west and rumors of trade wars, it’s a tricky time for foreign brands trying to enter the Chinese market and for Chinese brands looking to make their mark overseas. It’s also a tricky time for creative agencies like us who specialize in easing the pain of market entry. […]

Work of the Week: IDA Award Winning H Queen’s Design

H Queen’s is designed to be at the center of Hong Kong’s rich art and lifestyle scene. The development houses exhibition spaces to promote the arts and expand the audience for art. Given this honorable mandate, it’s only right that the building is nestled cozily in one of Hong Kong’s highest foot traffic corridors at […]