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News

China’s Silver Generation is Marketing Gold

2019.06.25
Branding in China - Marketing - Branding

People over the age of 55 buy more than one third of all products in China. They have more money and savings to spend th...

The Social Luxury Boom in China

2019.06.06
Branding in China - Branding

Why have luxury brands LV and Gucci continued to have strong growth in China while other competitors like Prada have fal...

Red Pill or Blue Pill

2019.05.30
Digital - Branding

Fantasy or Reality: Are brands telling the truth? Canadian Prime Minister Justin Trudeau announced a digital charter to ...

“Belt and Road” China’s Growing Global Brand Success 

2019.05.24
PBB News

Increasing geographic competition and country branding makes it more important for China to stand out and develop a uniq...

The Power of “Fast Beauty”   

2019.05.17
Digital - Branding

Beauty and Beauty Standards have become more important for brands and marketing programs due to the increased use of sma...

Simple logo, simple success

2019.03.28
PBB News

The logos below have gone through very few changes since their creation. Why is that? Because the simplicity of their sh...

Top 3 Marketing tips for a trade mission in China.

2019.03.12
PBB News

We were recently invited to share marketing and advertising advice with a trade mission of foreign companies seeking bus...

WeChat in 2018: Mini-programs and Brand Zones

2019.02.15
PBB News

Earlier this month, Tencent hosted the annual WeChat Developer’s Conference in Guangzhou. WeChat Creator Allen Zhang s...