What we did
Car2go is a Daimler owned car sharing service that offers Smart Fortwo and Mercedes-Benz vehicles and features one-way point-to-point rentals. After successfully expanding in Europe and North America, Car2go had its first expansion in China in 2015. PBB helped Car2Go adapt their communication strategy to local sensibilities to create brand awareness and brand engagement with target consumers in Chongqing. After adapting Car2Go’s website for the Chinese market, PBB created a successful mini-site for their launch to help the marketing team gather data about their users.