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The center of an artful lifestyle


Henderson Land


Creative Direction



What we did

H Queen is a real estate development in the Center of Hong Kong on Queen’s Road designed to be a leading force in Hong Kong’s art and lifestyle scene. PBB touched upon the intersection of art, dining and retail to create the slogan “the centre of an artful lifestyle”. PBB designed and introduced elements of H Queen’s contemporary cultural offering to the public with a marketing campaign that featured prominently on public transport, billboards, print media and social media. Leveraging the attention surrounding Art Basel Hong Kong, PBB also designed merchandise with the claim “you’re my favorite work of art” which helped to support the brand’s core values and increased brand engagement.

Print Design

Design Application