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Ride the Spring Road

Didi-Spring-Road-PBB-01

Client

DiDi Bike

Scope

Social Campaign Development
Illustration
Douyin Short Video
Social Media Content Generation
KOL KOC Management

Date

2020.04.21

What we did

DiDi is a world leading mobile transportation platform. In 2018 it has successfully integrated a bike sharing service to its offer, allowing user to commute easily between their short distance destinations.

We worked with DiDi Bike on their 2020 spring season campaign, distributed digitally across the 3 leading social platforms in China, WeChat, Weibo and Douyin (Tik Tok). This post COVID-19 campaign, combined with attractive discount on monthly subscription, encouraged the audience to safely get back outside and discover fun and attractive activities around the city, while enjoying the beautiful spring season weather and doing exercise. On the key visual poster, PBB created an imaginative road, illustrated with vivid colors, cartoonish drawings and short videos, where riders ride through their favorite basketball courts, eat delicious food and unveil beautiful landscapes. The campaign attracted more than 10 million views and interactions on social media platforms.

Illustration

Social Campaign Development

Douyin Short Video