Olympic Values
Client
Didi
Scope
Creative Direction
Photography
Post-Production
Date
2017.06.18
What we did
Didi is China’s number one car hailing service with over 500 million customers, US$ 3 Billion in revenue and US$50 Billion valuation. PBB helped Didi to create and execute several national marketing campaigns that established service and brand values as well as emotional engagement with their target consumers. Leveraging the media attention surrounding the 2016 Rio Olympics and the Chinese Olympic Team, PBB created a series of digital campaigns showing athletes performing for the “Didi Team”. PBB Designs and user experiences established connections between the Didi App and Services and Olympic Athlete’s values and performance.