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Healthy Body, Healthy Mind

Flow and Grow Fitness By PBB Creative 07


Flow & Grow


Big Idea
Visual Identity



What we did

Flow & Grow is a new fitness center brand that was established in Beijing to serve the growing interest of Chinese millennials for healthy and happy lifestyle. We created a brand that would engage with a clientele that cares about the way they look as much as they care about the way they feel. Targeting a social clientele that want to feel good and inspire to become lifestyle leaders in their community, PBB developed the name Flow & Grow, a logo and visual identity to support their positioning and brand values. PBB developed for Wechat Social Media, print documents as well as interior design elements to create an inspiring training environment for all Flow & Grow customers.

The Logo