What we did
Hightang Capital is a pioneer investment firm that finds opportunities in Chinese non-performing assets for overseas investors. Hightang Capital honest and transparent services help overseas investors to have a clear and detailed understanding of China investment opportunities.
Hightang Capital approached PBB to help them write their brand story and create a logical hierarchy for their brand values. We also developed a logo, visual identity and designed a website to support the company’s brand positioning.
The logo combines the infinity symbol, which stands for continuous and long-term opportunities created by Hightang, together with the stability and the strength of a square shape with sharper angles. Together, the symbol reveals the petal of a belonia flower which connects with the Chinese translation of Hightang (海棠). The red dot, positioned at the intersection point, is the company connecting overseas investors to big opportunities in China.