Critical Thinking

What we did

LFI Pékin is a leading international school in Beijing that’s part of the AEFE network that runs and manages 495 French education institutions. To help bolster their international image and highlight the strengths of the French education system, PBB and LFIP entered into a 3 year service agreement, that saw PBB develop a new communications strategy, website, video and other digital content that helped the school achieve higher enrolments, improved brand recognition and more digital engagement in China.