Quality Grown in Italy

What we did

Italus has been importing premium food and beverage products from Italy to China for over 20 years. Inspired by the Italus Tree, the oldest living tree in Europe, and the Greek King Italus who originally colonized Italy, PBB created the Italus Brand.  The brand claim “Italus – Quality Grown in Italy” established a premium, consistent and differentiated brand positioning. We created a visual identity that has supported Italus success in China with consumers and restaurants. PBB developed a Brand Book for Italus that supported the transition from their existing branding and the creation of new campaigns. The brand strategy was executed across media including packaging, website, social media and sales