What we did
Mindray is a global medical devices developer and manufacturer based in Shenzhen, China. In 2019, Mindray participated in the CMEF Medical Equipment Fair in Shanghai, along with some of the world’s most famous brands, GE, Philipps and Samsung. We worked with Mindray to design one of the largest booths in the CMEF fair to introduce their brand as premium, human and international. For this offline campaign, we created photos, videos and content, presenting 12 people from various countries and backgrounds, who were positively impacted by Mindray. The slow motion video by PBB Creative, presented a caring and engaging experience that differentiates Mindray from its competitors.