0:00 / 3:22
EN      中文 :: _mail info@pbbcreative.com :: _tel +86 (10) 5745 8481

Your Chime, Your Choice




Big Idea
Visual Identity



What we did

Chime provides modern premium whisky drinkers with quality, customizable whisky products and digital services at a competitive price point. Aiming to become the intelligent go-to-whisky brand for Chinese urban drinkers aged between 22- 35 years old, Chime asked PBB to develop a modern brand strategy and logo that would reflect the individual needs of their consumers. For the naming of the brand, PBB was inspired by the Chime top ring of a Whisky Barrel as well as the harmonious sound created by Bell Chimes. PBB designed a logo, packaging design and a visual identity with clear guidelines to ensure consistent branding across media touch points that would help differentiate it from traditional whisky brands.

Visual Identity

Design Application